Privacy Policy
Last updated May 2026
Who we are
MumNearby is a free maternal services directory for Singapore mums, operated by an individual based in Singapore. Contact: mumnearbysg@gmail.com · +65 8025 8908 · mumnearby.com
What personal data we collect
Newsletter subscriptions: we collect your email address and first name when you subscribe to the MumNearby newsletter via Beehiiv. This is collected with your explicit consent.
Business listing submissions: when a business submits a listing, we collect the business name, address, phone number, email address, and website URL. This information is displayed publicly in the directory as submitted.
Analytics: we use Google Analytics 4 (GA4) and Google Tag Manager to collect anonymised data about how visitors use our website — including pages visited, time on site, and links clicked. No personally identifiable information is stored in GA4.
WhatsApp messages: when you contact us via WhatsApp (+65 8025 8908), we receive your phone number and message content. This is used only to respond to your enquiry.
How we use your data
Newsletter emails are used solely to send the MumNearby weekly newsletter that you subscribed to. We will never sell, rent, or share your email address with third parties for marketing purposes.
Business listing information is displayed in the MumNearby directory to help Singapore mums find services.
Analytics data is used to understand how to improve the MumNearby website and directory for Singapore mums.
How long we keep your data
Newsletter subscribers: until you unsubscribe (unsubscribe link in every email).
Business listings: until the business requests removal via WhatsApp or email.
GA4 analytics: 14 months (Google's default retention period).
Your rights under PDPA
You have the right to access, correct, or withdraw your personal data at any time. To do so, email mumnearbysg@gmail.com or WhatsApp +65 8025 8908.
Third-party services we use
Beehiiv (newsletter hosting and delivery) · Google Analytics 4 and Google Tag Manager (website analytics) · Tally (form submissions) · Stripe (payment processing for business listings, once activated). All third-party services we use comply with applicable data protection laws.
Cookies and analytics
This website uses Google Analytics for anonymised traffic data. By continuing to use mumnearby.com you agree to this use. No advertising cookies are used. We do not use Google AdSense or any third-party advertising platform.
Updates to this policy
We may update this Privacy Policy periodically. The date at the top of this page shows when it was last updated.
Contact
mumnearbysg@gmail.com · +65 8025 8908 · mumnearby.com